Builder Tip: Team Up with an Advertising Agency for a Marketing Boost

Understandably, homebuilders don’t spend a lot of time on the web. You’re most likely to be found on site, busy with construction work on your latest project or perfecting the details of the houses you’re building. With more than 500 million people on Facebook, however, you can’t afford to ignore the social aspects of your business online. As an advertising agency that specializes in working with homebuilders and developers like you, we at Bottomline Marketing understand what needs to be done for you to reach the people who count. Social media sites such as Facebook have changed the way advertising and marketing work. They’ve made sharing information so much more convenient, and consumers are steadily relying on online information in order to decide which companies and products to patronize.
http://www.bottomlinemarketing.ca/builder-tip-team-advertising-agency-marketing-boost/

Homebuilder Advertising Agency on the Many Perks of Twitter Marketing

Home construction is a billion-dollar industry in Canada. Before contractors and specialist firms can take a slice out of this lucrative pie, though, they have to invest money into advertising their services first. As a leading homebuilder advertising agency, we believe that marketing budgets don’t necessarily have to be six-figure sums. In fact, all you need to spread the word about your firm is just 140 characters.
http://www.bottomlinemarketing.ca/homebuilder-advertising-agency-many-perks-twitter-marketing/

What Advertising Can Do for You

Advertising is an important tool that companies all over the world use to market their products and services. Regardless of the industries they belong to – be it in the manufacturing or the real estate industry – companies use advertisements in one form or another to make their intent to sell their products and services known to their respective target markets. Home developers and builders that keep on advertising, for example, gain a competitive advantage over those who don’t—because it keeps their brand in the hearts and minds of consumers, which is exactly where they want to be if they want their businesses to grow.

Marketing Real Estate in a Virtual World

The byword for marketing in today’s digital world is social media. Of course an advertising agency still functions to create awareness, but social media allow marketers to talk to the market on their level. If you need to reach out to your customers, there’s bound to be a channel they’re tuned into.

Build More Homes with These Marketing Tips!

Home building is a billion-dollar industry, but you can’t bring in the big bucks if you don’t advertise your firm adequately. After all, there are many home builders out there and only so many customers looking to construct a house at any one point in time. If you want to land more clients, be sure to heed these three vital marketing tips:

Builders Should Work with an Advertising Agency that Uses Facebook Ads

No other marketing medium has spawned quite as many channels for reaching potential customers in such a short time as the Internet. In the span of a few years, the lead generation options available to an online advertising agency have ballooned so much that it’s difficult to determine which channels are worth investing in. At BottomLine Marketing, we believe that when marketing for home builders, taking advantage of Facebook’s paid advertising system can be well worth the time, cost, and effort. In an environment that touts search engine optimization as the end-all and be-all of online marketing, Facebook’s paid advertising system can often become lost in the menagerie of marketing options, such as Google pay-per-click advertising, local search optimization, and directory submission. However, several real-world examples reveal that Facebook paid advertising should never be ignored.
http://www.bottomlinemarketing.ca/builders-should-work-with-an-advertising-agency-that-uses-facebook-ads/

New Ways to Drum Up Home Building Businesses

Homebuilders can still rely on traditional advertising methods to drum up their business. These includes placing business signage on their for-official-use vehicles, handing out business cards, and using the good ol’ telephone. However, they can’t miss taking advantage of modern advertising techniques. Here is a look at the three most popular ones under this category:

Mobile Ad Trends for 2014

While still a relatively new player, mobile marketing and advertising has risen to pretty much the top of the online marketing industry ladder. If you want your business to compete, you should start working with an efficient advertising agency to craft the perfect mobile ad campaign yet. Here are some of this year’s trends you can embody:

What’s in a Tweet? Top Advertising Agency on Twitter as Marketing Tool

"What’s in a tweet? While these bite-sized messages may only contain 140 characters, they generated USD 226 million in advertising revenue for Twitter in Q1 2014 alone. As a leading advertising agency, we want our clients to understand just how much the marketing landscape has changed and why social media platforms like Twitter have become major fixtures in it. According to the 2102 Fortune Global 100 Companies list, Twitter is preferred social media network of companies around the world, with 82% of them maintaining an official Twitter account. It’s a juggernaut in Canada as well, where it ranked second in popularity among all social media sites in 2013."
http://www.bottomlinemarketing.ca/whats-tweet-top-advertising-agency-twitter-marketing-tool/

Why Use Online Marketing in Construction Business

Online marketing is the new best tool for advertising a business, particularly one that constantly struggles to find profits with less time and resources, like home construction. Contractors have to find new projects quickly to support their maintenance and development needs and they can barely do that using traditional marketing methods. Here are some reasons why contractors should incorporate online marketing in their system:

Sluggish Market

The housing market has been gaining activity in 2014 after a slight decline last year. As inventory increases, demand for new home construction decreases, affecting both construction cost and competition. If a construction firm isn’t using online marketing to scour the Internet for the very few remaining buyers, it’s a matter of months before they reach insolvency for not getting new projects.

Tight Pool of Competitors

The construction industry is expected to continue growing as demand for new buildings, residential and commercial alike, improves. With this growth comes fiercer competition among mushrooming local building companies. Even if a firm has the finest equipment and most skilled builders, they won’t get new projects if they don’t take marketing to another level, which is through the Internet.

Poor Content

Just because a construction firm has a website doesn’t mean it’s doing online marketing well. In fact, online marketing is about optimising the website so that it will have more visits. It’s the visits that allow for increased sale of services. Hiring an advertising agency is the best option a business has to make effective marketing content.