Wednesday, December 3, 2014
Understandably, homebuilders don’t spend a lot of time on the web. You’re most likely to be found on site, busy with construction work on your latest project or perfecting the details of the houses you’re building. With more than 500 million people on Facebook, however, you can’t afford to ignore the social aspects of your business online. As an advertising agency that specializes in working with homebuilders and developers like you, we at Bottomline Marketing understand what needs to be done for you to reach the people who count. Social media sites such as Facebook have changed the way advertising and marketing work. They’ve made sharing information so much more convenient, and consumers are steadily relying on online information in order to decide which companies and products to patronize.
Tuesday, December 2, 2014
Home construction is a billion-dollar industry in Canada. Before contractors and specialist firms can take a slice out of this lucrative pie, though, they have to invest money into advertising their services first. As a leading homebuilder advertising agency, we believe that marketing budgets don’t necessarily have to be six-figure sums. In fact, all you need to spread the word about your firm is just 140 characters.
Monday, December 1, 2014
Advertising is an important tool that companies all over the world use to market their products and services. Regardless of the industries they belong to – be it in the manufacturing or the real estate industry – companies use advertisements in one form or another to make their intent to sell their products and services known to their respective target markets. Home developers and builders that keep on advertising, for example, gain a competitive advantage over those who don’t—because it keeps their brand in the hearts and minds of consumers, which is exactly where they want to be if they want their businesses to grow.
Monday, October 20, 2014
The byword for marketing in today’s digital world is social media. Of course an advertising agency still functions to create awareness, but social media allow marketers to talk to the market on their level. If you need to reach out to your customers, there’s bound to be a channel they’re tuned into.
Thursday, October 2, 2014
Home building is a billion-dollar industry, but you can’t bring in the big bucks if you don’t advertise your firm adequately. After all, there are many home builders out there and only so many customers looking to construct a house at any one point in time. If you want to land more clients, be sure to heed these three vital marketing tips:
Wednesday, September 3, 2014
No other marketing medium has spawned quite as many channels for reaching potential customers in such a short time as the Internet. In the span of a few years, the lead generation options available to an online advertising agency have ballooned so much that it’s difficult to determine which channels are worth investing in. At BottomLine Marketing, we believe that when marketing for home builders, taking advantage of Facebook’s paid advertising system can be well worth the time, cost, and effort. In an environment that touts search engine optimization as the end-all and be-all of online marketing, Facebook’s paid advertising system can often become lost in the menagerie of marketing options, such as Google pay-per-click advertising, local search optimization, and directory submission. However, several real-world examples reveal that Facebook paid advertising should never be ignored.
Monday, August 25, 2014
Homebuilders can still rely on traditional advertising methods to drum up their business. These includes placing business signage on their for-official-use vehicles, handing out business cards, and using the good ol’ telephone. However, they can’t miss taking advantage of modern advertising techniques. Here is a look at the three most popular ones under this category: